Developing your brand new website from scratch is a hectic job. Are you wondering why your website doesn't show on top 10 when searched on google? Does it bother you that your website is not gaining enough popularity or not living up to your expectations despite the quality content it provides? Do you lack enough financial capital for paid promotion of your website and gradually getting frustrated for the lack of progress? Don't want to pursue a very expensive and time-consuming SEO or digital marketing course to boost your knowledge?
Chill out, dude! You have finally come to the right place. We have brought you the ultimate solution for increasing the Google ranking of your brand new website, that too for free. Here a list of tips and tricks to easily boost your website on Google.
Let's go through some basics first.
SEO( Search engine optimization) is the practice of increasing the number of visitors to a website by attaining a high rank in google search results. This is the underlying tool that will help you upgrade your site on the Google platform. An important feature of SEO is making your website adaptable for both users and search engine bots.
There are 2 strategies for search engine optimization -
Let's look at each one of them.
It is the process of optimizing elements on your website itself, in order to attract organic traffic. Here are some of the ways you can enhance the On-page SEO of your website.
1. Keyword research & Title tag :
It is a practice where you choose the primary and secondary keywords around which the title, meta tags, and content will be based on. Using the appropriate keywords will channelize huge traffic to your site. On the other hand, inappropriate keywords will make your website lose its relevance. A highly recommended tool for keyword research is - Google Keyword Planner. Here, you can see which keywords are searched most often on Google and their respective competition. Always aim for keywords with less competition and more traffic. A keyword-enriched title holds more weight with Google. The closer the keyword is to the beginning of the title tag, the more prominence it holds in Google search. The target keywords should be wisely used all over your article.
Google Keyword Planner for prior keyword research regarding SEO
2. Place keywords within the first 100 words :
The ideal place to put keywords is within the first 100-120 words of your article. If keywords are placed in this range, Google takes less time to comprehend the the relevance of your article. Thus it takes less time for the search engine bots to categorize your article and provide it to users, when they search the relevant keywords.
Best option would be to start with the target keyword
3. Use convincing Meta description :
A meta description is a brief description that summarizes the contents of a webpage. They are displayed on the search engine page results. It provides users with more understanding of what your page has to offer, which short title tags are unable to provide. An attractive and convincing meta description will arouse curiosity among the audience to open on your webpage. Within 150 word limit, try to make it as informative as possible to attract heavy traffic.
The area marked by the square refers to the meta description
4. Good URL structure :
URL stands for Uniform Resource Locator. They are displayed just below the title of your webpage, on the search engine results. Use SEO-friendly URLs as they help users understand what the webpage is about. Poor URL structure is a major issue in SEO, leading to low ranking. It should contain strategic keywords.
The area marked by the square is the URL structure
5. Proper Header tags :
Header tags are the HTML tags used to identify headings and subheadings of your article. They range from H1 to H6. H1 is the main heading of a page, H2 is a subheading of H1, H3 is a subheading of H2, and so on. Insert keywords in headers for better results. The use of headers make your content organized for both your audience as well as for Google.
Header tags keeps your article organized
6. Website should be Internally linked :
Internal linking basically means linking one page of your website to another, where it is relevant. These links allow users to navigate your website seamlessly which in turn helps in optimization. It also allows Google bots to crawl from one relevant page to another on your website, much faster. A well-linked website decreases Bounce rate( the number of people leaving your website after navigating a single page), which is a boon.
The blue colored words of this Wikipedia page are the interlinks to another page of the website
7. Post long contents :
Studies have shown that longer content helps to increase ranking on Google. A constant lower limit of 2000 words should be maintained with an ideal range of 3500 words per article. This will significantly improve your reach. Long content not only helps in adding more keywords to it but also emphasizes on information. The authenticity of an article increases with its length, which means Google will recognize it as more relevant compared to a short, concise one. Good content comprises of facts from a verified source along with proper grammar. The quality of your content will also be a decisive factor for website popularity. Avoid keyword stuffing.
8. Image optimization :
The pictures on your website should have filenames containing the target keyword. This will help in article optimization and also helps search engines to determine the relevancy of your article. Images are an important component of your webpage as it is both visually attractive and informative. Also, your image will rank higher in Google search.
9. High-speed website :
A slow website is not only bad for the user but also for search engine optimization(SEO). A slow website hampers user experience thus reducing traffic. You should opt for various methods to increase your website speed. You should upgrade your hosting plan and resort to VPN Hosting. You can use Photoshop to reduce image resolution as large image size slows down your website. Avoid use of Plugins whenever possible as they slow down your website to a considerable extent.
High speed website is a primary requirement
10. Mobile friendly website :
Most end-users begin their search on their smartphones. So, it is very important that your website is compatible with mobile phones. A mobile-friendly website means that the user doesn't have to zoom in to read the contents when they open your website on their smartphone. This will attract more traffic. We suggest a setup - Fluid Responsive Design. Use a Mobile-friendly Test tool by Google to check your website compatibility.
This is one of our NewsMusk articles viewed on a smartphone. This website is a mobile friendly website
These are the optimization techniques that go beyond a website. It is generally regarded as the process of promoting your website using external link building but it is actually more than that. Besides ranking, this also improves your brand awareness. Here are some of the ways to enhance your Off-page SEO.
1. External Link building :
External link building is the online navigation of hyperlinks from other websites to your own website. In this way, you can drive referral traffic and increase the website's authority. You need to research other websites which are providing similar content as yours. Contact those website owners and try persuading them for mutual sharing of content. The key here is high-quality content creation. Also, avoid these backlinks from irrelevant sites.
Creating backlinks from other relevant websites to your website is necessary
2. Skyscraper Technique :
It is a famous and proven technique introduced by Brian Dean to optimize the search engines and increase website traffic. It includes 3 easy steps-
1- Find a list of highly sharable content ideas.
2- Create content based on your ideas, but make it exceptional.
3- Reach out to the right people to increase your blog exposure.
Do your tad bit of research on this technique online, as it is a quite broad field.
Skyscraper Technique in a nutshell
3. Guestographics method :
It is the process of creating infographics and publishing them on high-rank websites. It is a practice of writing informative articles and turning them into visual assets. You first need to publish a quality infographic on your website. Then, contact websites having articles relevant to your infographics and offer them your unique content. If your infographic gets published, you will have backlinks to your website from those sites.
A sample infographic
4. Social media activeness :
Social media platforms mainly Facebook, Twitter, Quora, Reddit, Pinterest and LinkedIn plays a significant role in increasing your website traffic. Search for relevant posts, groups, or pages and share your website link wherever possible. Find bloggers having similar interests and communicate with them for your website promotion. Dedicated social media marketing will fetch considerable results.
Target social media platforms for website promotion & popularity
5. Content promotion :
After publishing a new blog, the next important thing is its promotion. The more the promotion, the more its popularity soars. Before publishing your content, reach out to an influential blogger of similar content. After publishing, mention people you have referenced. With their prior consent, mention a link to their article. If possible, turn your content into a video to appeal to a much bigger audience. Avoid plagiarism as Google will instantly recognize it and demote your site.
Content marketing is a very important aspect regarding Off-page SEO
There is literally no shortcut for promoting your page magically and ranking number 1 in Google search results in a fortnight. Your primary concern should be the demand of your target audience and unique, quality content. Only after you have fulfilled both these criteria, you can opt for these tips and tricks for Search Engine Optimization(SEO). For successful optimization of your website, you need to focus simultaneously on both On-page SEO as well as Off-page SEO. Commendable results will take time to occur. Hard work and resilience certainly pays off.
Hope this article was informative enough and helped you gain insight into Search Engine Optimization. If we have missed anything, let us know . Best of luck with your new venture.
Adios amigo <3