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How Tim Cook and Mark Zuckerberg Became Enemies.

According to people familiar with the guys, the relationship between the CEOs has deteriorated.

Credit: AP/Reuters photo.


Tim Cook of Apple and Mark Zuckerberg of Facebook met in July 2019 at a conference for tech and media moguls in Sun Valley, Idaho, and try to mend their strained friendship. For years, the CEOS had gathered at the annual conference hosted by Allen & Co., an investment bank, hosted a meeting to catch up. Facebook, on the other hand, was dealing with a data retention crisis at the time. Legislators, regulators, and executives — including Cook — had chastised Zuckerberg for releasing the information.

Cambridge Analytica, a voter-profiling company, harvested the data of more than 50 million Facebook users without their permission. At the meeting, Zuckerberg asked Cook if he planned to tackle the backlash from the debacle, according to people familiar with the situation.

Cook retorted angrily that Facebook should erase all personal data it had gathered outside of its core applications. According to the individuals, who asked not to be identified because they were not allowed to speak publicly, Zuckerberg was taken aback.

To target users with online advertising and make money, Facebook relies on user data. Cook was effectively warning Zuckerberg that his company was unsustainable by advising him to avoid collecting that knowledge. Cook's suggestions went unheeded.


To help their work, Newsmusk allows writers to use primary sources. White papers, government data, initial reporting, and interviews with industry experts are only a few examples. Where relevant, we also cite original research from others respected publishers.

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